Client: Department of Families, Fairness and Housing
What we did:
Victorian Senior of the Year Awards brand development
We create a fresh new colour palette each year for print design, advertising and digital marketing
The Department of Families, Fairness and Housing engaged vandeStadt design each year to create a refreshed look for the Victorian Senior of the Year Awards, delivered in partnership with COTA Victoria as part of the Victorian Seniors Festival. The brief: a new look every year, built around a consistent graphic device so the program stayed recognisable while feeling current. This was predominantly achieved through a distinct colour palette for each year.
From 2015 to 2024, we built the identity around a series of layered, semi-transparent organic shapes, manipulated within the structure and framework of DFFH’s brand guidelines. The device framed photography of award recipients across each year’s promotional suite, giving the program a distinctive, contemporary mark that read instantly as the Awards.
Reworking the colour palette annually gave the program a fresh feel each cycle without redesigning the system from scratch.
We applied the system across the full annual suite, including an interactive nomination form, posters, social media tiles, advertisements, TVC assets, PowerPoint templates and certificates, so every touchpoint felt consistent and current.
vandeStadt design supported the Victorian Senior of the Year Awards for a decade, refreshing the identity each year while DFFH and COTA Victoria continued to reengage us as the program’s creative partner. That longevity reflected a system flexible enough to feel new every year, and robust enough to stay recognisable across a decade of campaigns.
